Corporate Identity

The letter “A” – a metamorphose

ALTHOFF HOTEL COLLECTION 2014
Image Credits: Fine Rooms
Preceded by an extensive market research, FINE ROOMS developed a design concept for the branding of a luxurious hotel chain.
 In the process of redesigning the logo the letter “A”, being the brand’s significant signet, received a make-over reflecting the design language and the ALTHOFF Hotel’s high quality standards . The designers furthermore incorporated the letter “A” in the writing.
The design studio designed an abstracted emblem as a corresponding logo – an analogy to the manorial collection of exceptional hotels. In addition to the logo FINE ROOMS designed business cards, stationary, a key card holder, as well as a presentation folder with an inlaid booklet.