The Architecture of the Logo

AMERON HOTEL COLLECTION 2014
Image Credits: Fine Rooms
FINE ROOMS created a branding design concept for the well-established hotel chain AMERON.
The design blueprint, a combination of two fonts, reflects the character and the design-oriented concept of the hotel. The Berlin design studio devised an own signet for each facility, depicting the abstracted architecture of the buildings. In addition to the logo FINE ROOMS designed business cards, stationary, a key card holder, a notebook, as well as a pocket-sized presentation folder.