In the course of developing a hotel concept and designing the interior, FINE ROOMS also created the branding and a new brand name. A logo in draft / sketch style combin-ed with modern typography – old and new Stationery, business cards etc. take the same color scheme as the Interior Design. Branding goods do not only have the function of an information medium, they are marketing products which a guest spreads unconsciously.

Urban Loft

A New Face for a Hotel

ALTHOFF HOTEL COLLECTION 2014
Image Credits: Fine Rooms